Monday, September 06, 2010
The Hot 100.
Jun 25, 05:49 PM by HM Copywriter
There are bike rides. And there are bike rides. Our San Francisco-based AD Simon Bucktrout (that’s Simon on the left) finished the latter this month, when he and his teammate-slash-brother Justin completed a 100 mile loop around Lake Tahoe.
An extremely talented designer (he’s not reading this, is he?) and avid cyclist, Simon learned about the event, called America’s Most Beautiful Bike Ride which is organized in conjunction with Team In Training, the national organization that raises funds and awareness for The Leukemia & Lymphoma Society.
“I lost my stepfather, David, to Leukemia and this was a way to give a bit back. I’ve seen the terrible cost of leukemia and I wanted to do my bit.”
HM was happy to support Simon and Justin. We even had jerseys made in the Hanon McKendry colors.
The ride took just under six hours (incredible!), which gave the guys “time to think about a lot of stuff,” says Simon. Like how thin the air is at 7500 feet above sea level. “Your legs feel okay, but you don’t have the oxygen,” explains Simon.So is 100 miles of mountainous terrain any fun? “Oh yeah,” says Simon, “I call it life insurance. it’s good to feel your heart beat.”
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